Abstract
Internationally famous and influential techno music artist and DJ Richie Hawtin (a.k.a. Plastikman) founded his Minus imprint in 1998. It began as an inverse to the sound that he and Plus8 co-founder and co-visionary John Acquaviva made famous around the world in the early days of a new music culture.
What began in 1998 as an outlet for new, experimental and stripped-down minimal techno music has grown and evolved into a family of music and media artists that embrace new technology and repurposes traditional technology in new and dynamic ways. The label continues to receive international acclaim and is one of the top-selling techno music labels worldwide.
Jonathan Coe and Sebastian Locker will present the evolution of the moving visual and interactive experience of Minus. They will explain how the sound design, aesthetic, motion design, music and all-hours dance events around the world are connected. They will discuss the integration of multi-disciplinary creative processes (both audio and visual), using different tools (such as Abelton Live, Adobe After Effects, Apple Motion and Adobe Flash) and working across time zones to create the Minus experience.
You will leave this presentation with insights in how to work in an interdisciplinary way to achieve a creative vision, how audio, video, design and interactivity work to build a brand.
THU May 08 - 07.00 pm - Jonathan Coe / Sebastian Locker
"Music. Moving. Aesthetic. Experience. Minus."
Working across time zones:
How audio, video, design and interactivity work to build a brand!
Bio
Jonathan Coe
Jonathan Coe has been working as a free agent Flash developer for seven years. Based in London, Canada, Coe has become the go-to Flash guru for some of Canada 's largest interactive agencies. He has produced award-winning work for Telus, Labatt, Toronto Tourism, Ford and Kraft. Underground dance music is closely tied with his career, counting top-selling Definitive Recordings, Minus, John Acquaviva, Toronto's Milk Events and Richie Hawtin among his clients. Coe showcases the newest underground dance music on his weekly radio program on 94.9 CHRW every Friday from 1:30 - 3:30pm , EST
Sebastian Locker
Sebastian Locker began his career as digital artist after graduating from Fachhochschule Aachen as a Mediadesigner. As an Autodesk Flame & Inferno artist he struck out to work on the post production of television commercials, feature films, motion graphics and music videos. Sebastian has worked for different kind of projects by notable advertising such as BBDO, Saatchi & Saatchi, McCann-Erickson as well as film studios such as Markenfilm, Telemaz or Barefoot Film.
Sebastan is passionate about his work. He takes every opportunity to bring his energy, skill and expertise to new and challenging projects. He loves learning and is always ready to take on new challenging projects that push his skills to the limit. His focus and dedication to delivering the best possible product and experience for his clients places him in high demand.