BILD Page*1Girl (workshop will be held in English)

An innovative campaign for an underwear label linking a product website and a digital installation in a shop window.
The shop window comes to life: in it is a model in underwear as a real-life holographic projection. The model can interact with the passers-by — from just waving through to downright seduction. The public standing at the shop window is filmed by webcam and their reactions transmitted to the website seite1girl.de. The website is the 'control centre' for the whole event: users there control the projection and decide what the model should do next with its spectators. This is how a dialogue is generated between website users and real-world passers-by on the street.

The installation is now offline but the highlights can be seen in archive mode at: www.seite1girl.de..

 

Sven Loskill: Studied communication design.
Subsequently 2 years in classic advertising at Scholz&Friends, Hamburg.
Then 4 years as a freelance art director for classic advertising and digital communication. Numerous projects, for example for BMW and MINI, which were also commended at international awards (including Cresta finalist, LIAA finalist, Golden Ottocar, Cannes Silver, Cannes Gold).
2006 Art Director at Jung von Matt/next since 2006.

Benjamin Herholz:

Studied information technology and design.
Diploma project: the worldwide first ever Flash-based real-time multi-user game (  http://www.gotoandplay.it/spotLight/dawn2/  ).
From 2003 worked for Fork Unstable Media as a developer.
Since 05 freelance Internet Application Developer.

web sites: www.jvm.de, www.bherholz.com, http://www.seite1girl.de .:.:.:. Contact emails: sven.loskill@jvm.de, ben@bherholz.com